Blog Archives

Marketing Technology and the Future of Small Business

Dark Clouds Do you agree with the following statement? Marketing is becoming more technical. How about this one? Small businesses are not very good at technology. If you agree with those statements, then it follows that: Small businesses are becoming

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Do You Have A Technical Marketing Mindset?

Technical Marketing, or Growth Hacking, or Whatever…The Mindset Comes First Last month, a post went up on the SEOMoz blog discussing what it takes to be a great technical marketer, or growth hacker, or whatever you want to call the

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The Marketing Technology Gray Area

Let me start by saying that I’m a disciple of Scott Brinker’s vision for how marketing teams should structure their relationship with technology. The rise of the marketing technologist is a thing. I’m also a big fan of Andrew Chen’s

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5 Marketing Meta-Trends (and why they matter to everyone)

Do you read Scott Brinker’s Chief Marketing Technologist blog? You should. Brinker writes thoughtfully about the growing convergence of marketing and technology, and what it means for consumers, marketers, and organizations as a whole. It’s inspired me to change the

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Posted in marketing, marketing technology