Blog Archives

The Marketing Technology Gray Area

Let me start by saying that I’m a disciple of Scott Brinker’s vision for how marketing teams should structure their relationship with technology. The rise of the marketing technologist is a thing. I’m also a big fan of Andrew Chen’s

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Posted in marketing technology

5 Marketing Meta-Trends (and why they matter to everyone)

Do you read Scott Brinker’s Chief Marketing Technologist blog? You should. Brinker writes thoughtfully about the growing convergence of marketing and technology, and what it means for consumers, marketers, and organizations as a whole. It’s inspired me to change the

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Posted in marketing, marketing technology